Franchising - Solid Business Sense

The principal of franchising has thrived in Australia since the early 1980s - first in the fast food industry and now in a range of sectors from housing to sporting.

It’s a business system which offers Franchise Owners a high degree of independence and the satisfaction of enjoying the fruits of their own input, while benefiting from the support and security of an established program and a proven approach.

It’s a system which makes solid business sense and Struddys Sports is taking its potential to the limit, with franchisees who follow the program and are looking to build a vibrant retail outlet.

Struddys Sports offers a comprehensive full format service package, providing Franchise Owners with the systems, knowledge and training to fully implement Struddys Sports retail strategy.

The range of services provided covers almost every aspect of store operations from opening day logistics to the details of day-to-day operation.

In addition to required core product range, Struddys Sports Franchise Owners buy only the stock they need, at group buying prices.

Struddys Sports provides them with access to professionally produced catalogues and advertising which independent operators could never achieve. The winning image that every Struddys Sports franchise projects is totally reinforced at every opportunity, in all Struddys Sports stores throughout the eastern states of Australia.

The strength and security offered by this mature network is indisputable. Franchising in Australia, and indeed the World, is the most successful form of doing business considering nearly 70% of all independent retail businesses fail with the first five years of operation.

Simply put, franchising delivers network power to independent operators. It gives them the sophistication and market power to combat the big operators. It delivers a finely tuned, powerfully competitive edge.

Struddys Sports high degree of success achieved in a retail venture relates directly to how precisely customer needs are identified and to the business operators commitment to a system through which those needs can be satisfied.

Struddys Sports success is a direct result of the attention given to the following two issues:

1.In the retail sense, Struddys Sports carefully monitors the changing needs, desires and sensitivities of the market - satisfying customer demand for specific product lines with a fun, service-oriented approach.

2.In the franchise sense, Struddys Sports services the front-line needs of Franchise Owners by tailoring each outlet to its specific customer base. These vary with market, economic and industry trends so franchise services are constantly reviewed and adapted to ensure they are timely and relevant. This provides Struddys Sports franchise owners with a system they can commit to with confidence and the capacity to take full advantage of retail opportunities which include:

•Increased margins through Struddys Sports Franchising importing products from overseas suppliers.

•Struddys Brand product well known in the industry, the brand product is a direct form of advertising.

•Struddys Sports manufacture their own garments in Australia and overseas.

•Sponsorship and Promotions by the parent company serves to support in-store sales for the group.

Struddys Sports has a comprehensive school and club catalogue which, when combined with our service guidelines, enables Franchise Owners to develop a strong school and club wholesale market within their area.

By uniting these strategies in a no nonsense commercially based retail franchise agreement, the Struddys Sports system maximises customer satisfaction and sensible returns for both the Franchise Owners and the Franchisor.

IN A NUTSHELL

•Struddys Sports was established in 1975.

•Is a family business.

•Struddys Sports is a market leader in the sporting goods and apparel market.

•Struddys Sports is a market leader in club and school supplies.

•Of the 18 Struddys Sports outlets existing in 2008, 15 are franchises and the remaining 3 are owned by the parent company.

•There are opportunities for a franchisee in other locations in the eastern states of Australia.

•Struddys Sports Franchise Owners are provided with a total business package.

•Struddys Sports ongoing support includes:

•High-profile new store launch

•Competitive schools price list

•Competitive club price list

•A total corporate identification package

•Merchandise and store outfitting services

•Bulk buying and group warehousing facilities

•Computer inventory procedures

•Group marketing and advertising programs

•Training in a comprehensive range of areas from customer services

      and personnel management to accounting and financial systems

•Ongoing guidance and in-store liaison

•Periodic franchisor store visits and group strategy meetings

•Imports

•Manufacturing

•Sponsorships

•Struddys are currently manufacturing a large range of apparel including senior, rugby union, rugby league and aussie rules jerseys. Also basketball, athletics and all other team sports apparel.

For more information on a franchise opportunity, and a full copy of the Franchising Prospectus, please fill out a Franchising Enquiry form.

For more information on a franchise opportunity, and a full copy of the Franchising Prospectus, please fill out a Franchising Enquiry form.